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Julius

6 Oktober 2023

Building Your Content Ecosystem with a Copy Library: Setup Guide



Consistency in UX writing not only builds familiarity with users but also strengthens a brand's image. To achieve this, having a structured system where writers can catalog, reuse, and repurpose content assets is essential. In this article, we will talk about how we can achieve it with a copy library.


What is a Copy Library?


A copy library is a centralized repository that houses a comprehensive collection of all the written content used in various products, applications, or websites. It serves as a crucial reference point for writers, designers, and marketers, ensuring consistency in the use of terminology, style, and tone across different touchpoints. Think of it as a treasure trove of your brand's linguistic identity.


Why We Need a Copy Library


Consistency in communication is key to a successful UX strategy. A copy library plays a pivotal role in achieving this goal by addressing the following challenges:


  • Familiarity: Users become accustomed to specific terms, phrases, and messaging styles over time. A copy library ensures that these elements remain constant, building a sense of familiarity and trust.


  • Brand Identity: Your brand's voice and tone are integral to its identity. A copy library safeguards this identity by providing guidelines for writers to maintain a consistent linguistic approach.


  • Efficiency: With a copy library in place, your team can work more efficiently. Writers can access predefined content, reducing the need for repetitive work and streamlining the writing process.


How to Set Up a Copy Library:


1.Set Up Your Writing Guidelines

Begin by establishing clear writing guidelines that define your brand's voice, tone, and stylistic preferences. This acts as a foundational document for all writers involved in creating content.


2. Define Your Terms

Create a glossary of terms and phrases specific to your product or industry. Ensure that these definitions are precise and readily accessible to writers. Don’t forget to update this glossary from time to time. 


3. Build an Archive

Collect and organize all existing copywriting assets, including product descriptions, error messages and button copies. Store these in an easily searchable archive within your copy library.


4. Set Up Content to Contexa

Create your copy library in 3 simple steps:

  1. Launch the Contexa Figma plugin and navigate to the “Copy Library” feature.

  2. Select the frames with copies you want to document. 

  3. Click on the appropriate category and activate the “Auto categorize selected copies” toggle.


Contexa’s Copy Library stands out among similar tools. Here's why:


  • Efficient, Custom Categorization: You have the flexibility to categorize your copies based on context. Whether it's CTAs, error messages, or instructions, you can structure your content library just the way you like it

  • Easy Storage, Reuse, and Repurposing: Gain instant access to your Copy Library through our web app and Figma plugin. This means you can easily store, reuse, and repurpose copies from your past projects.


In conclusion, a well-structured copy library is an indispensable asset in the world of UX writing. It fosters consistency, reinforces brand identity, and ultimately enhances user experience. By incorporating tools like Contexa, you can take your copy library to the next level, setting your team on a path to success in the ever-evolving landscape of UX design.

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