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WhatsApp Image 2023-09-26 at 14.14_edite

Julius

23 Oktober 2023

What is Content Style Guide and How to Build



Imagine visiting a website where the content speaks to you, guides you seamlessly, and leaves you with a sense of clarity and satisfaction. That's the magic of a well-thought-out Content Style Guide for User Experience (UX). If you're pondering why you need one and how to create it, you're in the right place. Let's embark on a journey to craft a content style guide that will make your users' experience unforgettable!


Related Article: Mastering the Art of UX Localization: Why It's a Content Weapon


Why Do We Need a Content Style Guide?

A content style guide is your North Star when it comes to creating user-friendly content. It ensures that the language used across your website is consistent, coherent, and aligned with your brand's voice and values. By having one, you make sure that your users get a unified, enjoyable experience that reflects your brand's identity.

Steps on Creating a Content Style Guide:

1.Analyze Your Brand:

Begin by diving deep into your brand. Understand its personality, values, and mission. What makes your brand unique? This knowledge is the foundation for tailoring your content to fit seamlessly into your brand's identity.


2.Choose the Tone of Voice:

Your tone of voice sets the stage for your content. Do you want it to be conversational, authoritative, or humorous? Define your tone, and stick to it across all content. This consistency builds trust and recognition.


3.Pick a Style Guide as a Reference:

You don't need to reinvent the wheel. Many established style guides, such as Mailchimp can serve as a reference point. Customize these guides to suit your brand's unique needs.


4.Create an Outline:

Develop a clear and concise outline for your content style guide. Cover topics such as grammar, punctuation, capitalization, and writing style. Include real-life examples to illustrate each rule effectively.


5.Define Style Rules:

Get into the specifics. Detail the rules for sentence structure, use of acronyms, and any unique terminologies specific to your industry. These rules should leave no room for ambiguity.


6.Ask for Team Feedback:

Collaboration is key to a successful content style guide. Seek input and feedback from your content creators and editors. Their insights can provide valuable perspectives and improve the guide's overall quality.


Related Article: Understanding Content Design: Roles and Processes


Creating a Content Style Guide for UX is like providing your content creators with a roadmap that ensures your brand's voice is consistent and clear across all digital touchpoints. If your style guide is established, use an AI-backed writing assistant, allowing you to concentrate on research and strategic tasks, while the AI does the UX writing that adheres to your guidelines. Check out Contexa and try for free!

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